When someone joins a network marketing company or becomes an affiliate of some kind of a product, it is very important to consider the necessity of earning a recurrent, or residual, income. Recurrent income can be classified as getting paid time after time, again and again, for work that you did only once. For instance, lets say that you are a part of a network marketing company and your company’s main product is selling cell phone service. Recurrent income in this scenario can come into play when this customer, that you just sold this phone plan to, pays their bill, you then in turn, get paid a percentage of that monthly bill, month after month, year after year, during the life time of the customer. You did the work just one time and you are getting paid for the lifetime of the customer.

Same thing goes when you are a affiliate for a product. Choose a product that pays you a residual income, compared to say, a one time flat commission. Although both commission structures, residual or one time payment, are appealing for many different reasons, it is nice to get a check every month for work that you only did once. So if you sold a software which required your customer to pay a monthly fee, you in turn should get a percentage of that monthly fee for the life of the customer.

Both models, as an affiliate and as a network marketer, are extremely appealing because they involve the possibility of receiving recurrent income. The best products that are available for someone to market are those which have a residual income side to the compensation plan.

Now what is the best kind of products that you should promote?

The argument could be made from pills, to electronics, to wonder juices, to skin creams and the list can go on and on. For the sake of argument, we are only going to discuss products that are valuable towards businesses today. The product that you choose to market, or become affiliated with, should not be a FAD. Wikipedia describes a fad as:

“any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior’s being perceived as novel in some way. A fad is said to “catch on” when the number of people adopting it begins to increase rapidly. The behavior will normally fade quickly once the perception of novelty is gone”

If you are looking to make a quick buck then this might be a great means to accomplish that, but we are talking about creating a stream of income which will not fade away after the hype has been “hyped-out”, then a FAD product probably isn’t your best option. The pattern with a FAD product is that it becomes instantaneously popular in the beginning, then after a short while the demand becomes saturated and eventually there is no more market for them. And we all know that no more market for a product equals no sales and eventually no product at all.

The item that you are marketing should also have a very low drop rate. If you are going to market a diet pill or a cure all juice, what is the likely hood of this kind of a product being dropped, or not purchased anymore, after a certain time frame?
The reasons that someone would stop using these kinds of products could be many: cost too high, customer is being required to purchase a certain amount on a monthly basis, or the product just didn’t give them the result that they hoped for. Make sure that you are choosing a product that not only everyone needs, but that they really can not live without. Remember the goal here is to create a recurrent stream of income, and if the product that you represent has a high drop rate, or is just a FAD, then your recurrent income will become affected sooner or later.

On of the least “dropable” products to sell is business software because every business needs this kind of software. Whether you have your local mom and pops shop or a fortune 500 company business always need some kind of software to manage their clients and inventory. Since our economy is improving little by little, more businesses are going to be opening their doors, thus meaning that they are going to need business software.

When becoming affiliated with such a software, their is usually a residual commission tied to it. So if for example, the software that you are promoting has a $100 per month price tag for the business, then you should expect a percentage of those $100 for the life of the customer. Thus creating a residual income stream.

There are hundreds and even thousands of things to become affiliated with and to promote. When selecting such a product, remember that residual income is key.

LMR International, Inc

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